Palace of Simit or in turkish ‘Simit Sarayı’ started its story in 2002. Three entreprenuers decided to
move simit from streets to stores and their journey turned out to be a bigger success than anyone
could have imagened. They started with one store in Hisarüstü. Haluk Okutur, METU graduate and
CEO of Simit Sarayı, thought it was a ‘brilliant idea’ to move simit into a fast-food restaurant setting
and serve it with tea and white cheese.
The venture they started with ‘$10,000, 4 people and a chair’ in 2002, now employes 8600 people
and serves 650,000 people everyday. Furthermore, the company is not only a succesful brand but
they are, with each of their stores, cultural ambassadors of Turkey. They operate in 14 countries with
flagship locations in Oxford Street, London and 5th Avenue, New York. Our very own simit, that is
available in every street corner in Istanbul, now available everywhere. Simit Sarayı is one step ahead
of us here at IstanbulFoodies blog page with regards to promotion of simit
Top 3 stores in terms of revenue is as follows; Mekkah, Saudi Arabia , 5th Avenue, United States, and
Amsterdam, Netherlands. In the light of this numbers, It is safe to assume that people all over the
world is enjoying simit. So, do not hesitate to grab one from Simit Sarayı or a street vendor when you
are in Istanbul!
move simit from streets to stores and their journey turned out to be a bigger success than anyone
could have imagened. They started with one store in Hisarüstü. Haluk Okutur, METU graduate and
CEO of Simit Sarayı, thought it was a ‘brilliant idea’ to move simit into a fast-food restaurant setting
and serve it with tea and white cheese.
The venture they started with ‘$10,000, 4 people and a chair’ in 2002, now employes 8600 people
and serves 650,000 people everyday. Furthermore, the company is not only a succesful brand but
they are, with each of their stores, cultural ambassadors of Turkey. They operate in 14 countries with
flagship locations in Oxford Street, London and 5th Avenue, New York. Our very own simit, that is
available in every street corner in Istanbul, now available everywhere. Simit Sarayı is one step ahead
of us here at IstanbulFoodies blog page with regards to promotion of simit
Top 3 stores in terms of revenue is as follows; Mekkah, Saudi Arabia , 5th Avenue, United States, and
Amsterdam, Netherlands. In the light of this numbers, It is safe to assume that people all over the
world is enjoying simit. So, do not hesitate to grab one from Simit Sarayı or a street vendor when you
are in Istanbul!